The Engel Journal

David Engel, delivered via HTTP

A theory on the commercial viability of creative works

In the middle of two circles representing the esoteric and the plebian

Some people say, “You’ve got to be totally out of the box to do something that’s successful.” Others believe in doing something that people already know.

Both sides have a point.

For a creative work to be commercially successful, it should be unique. That uniqueness is represented by the Esoteric circle above; see how it’s in left field.

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Dr. Good’s Bad Review

I’m having a blast with our new campaign, Doctor Good’s Bad Review. The campaign is generating awareness among medical professionals that their online ratings could be attacked at any time. The solution is to stop attacks early with Review Report Card.

CREDITS

Creative / Art Direction: David Engel
Illustration: Mark Leggett
Copy: David Engel, Logan Lidster
Narration: David Engel
Video Production: Logan Lidster
Audio Production: Jerome Peck
Client / Agency: Expert Reputation


24 second pre-roll commercial:

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What is Mastery?

Every so often, I like to take a late night walk on Moonlight Beach and get lost in thought.

Tonight, I asked, “What is mastery?”

I came up with an intellectual definition (as opposed to a spiritual, physical or emotional one). Mastery is being able to see the details within the big picture–not just the details or the big picture but both.

Van Gogh’s October 1888 painting, The Bedroom, has little pictures inside of the big picture. Here is one of them:

Painting on the wall of the Bedroom

Painting within a painting: On the wall of van Gogh’s the Bedroom.

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Internet Explorer is Missing Color?

FYI – here’s a tip for Internet Explorer users. If you’re seeing the web in Black and White (or Grayscale), it’s probably not a bug. You’re not actually missing color in Internet Explorer. The chances are, it’s a simple Accessibility setting that needs to be unchecked: “Ignore colors specified on webpages.”

You can fix the Internet Explorer Black White Bug by following these steps.

Step 1: Press Alt and then select Tools > Internet Options.

Summing up “my second go”

Flax Seed Grains

Crunching on these this morning.

I was crunching on some flax seed grains this morning and realized that I haven’t added anything substantial to the Engel Journal for nearly 2 years.

It’s time to change that.

Today, I’m working on my second portfolio that highlights my creative work from ages 24-26.

The work is getting more refined. I’m proud to say that there are 17 inventions / advertising / communications projects that are substantial enough to highlight.

I’m thinking about titling it “My Second Go,” since it will be my second complete volume of work.

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What is need score 0?

Need Score 0 is the place where the soul merges with the infinite. It’s where there are no more needs, where all is complete.

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Open Ended Problem Solving with the Brain Organizer

A powerful technique for open ended, creative problem solving involves representing your goal as an object. Surround it with questions. Attach actions to the questions. You can also put a “delta” symbol in front of the questions, to stimulate change actions.

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Nail the first draft, you creative director… you

Creative people don’t like being told what to do. They don’t like their work criticized. They’re typically iconoclasts, which is why they sought a career as a designer (copywriter, or whatever) in the first place.

That said, it’s still possible to nail the first draft without making them totally hate you.

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Beginning

Two weekends ago, I woke up from a nap, switched on my iPad and started browsing through the work that I did at the beginning of this blog in 2009.

Then, a couple nights ago, I’m searching through Kinetic Typography portfolios on Vimeo and I run into this story from Ira Glass on “what nobody tells beginners.”

Painfully true! I wish I was the exception :-)

CSV List of SIC Codes

For those of you needing a comma separated list of SIC codes in a csv file, here you go!

Download a comma-separated file of SIC Codes

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