Between January and April 2012, Dan Flanegan and I collaborated on a series of educational mini-stories for mobile advertising. The problem at the time that was that media salespeople had to sell mobile advertising, but many didn’t know much about it.
The goal was to give media salespeople knowledge that they could assimilate & use immediately after reading each story.
In the world of data mining, computers are known as Robots. TRIM+P (see definition #4) arose from the need to explain the complicated functions that Mobile+Positive performed in a simple fashion.
The idea that Alek and I had was demonstrate the benefits of Mobile+Positive through story. This actually how I met Mark Leggett. I searched the web through and through for someone who not only designed the style that I wanted, but also had a great sense of humor.
We started with a background for our Twitter page. TRIM+P needed a setting, a place where the user could picture him doing all the data mining and crunching for Mobile+Positive…
In June 2010, we finished the mobile intelligence report.
It was a sales tool for my mobile agency. We were building mobile websites, and we needed to show marketers that their current websites didn’t look so good on mobile. Hence, the need to hire us!
Today I published a one sheet that I’m proud of. It covers how a business can respond to negative reviews online.
In this one sheet, I introduce an acronym, R.E.S.T. It reminds you to be relaxed, empathetic, specific and trustworthy when responding to a bad review online. Special thanks to Logan Lidster for contributing your insights about how to respond to a review and to Nicholas MacConnell for encouraging me to develop an acronym.
What I like most about this piece is that so many complicated lessons have been boiled down into a single sheet of paper that’s understandable and catchy. I guess all those years of brain training are paying off, huh Nic?
I also created a slideshow for the R.E.S.T. method. Hosted by Slideshare.