The Engel Journal

Personal opinions of Eisaiah Engel, a product marketer in Dallas, TX.

How to ask for a LinkedIn recommendation? (R.A.D. technique)

Color Me Rad race - people in Pink

Color Me Rad has nothing to do with this but if it gets you to remember then great! Credit: “Color me Rad_111” by ludo is licensed under CC BY-SA 2.0 via Flikr.

LinkedIn recommendations are key to building your personal brand. Below is my R.A.D. technique to get LinkedIn recommendations. It uses the human universals of reciprocity and one.

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Thought experiment: What is marketing?

Cow pasture with sunlight pouring over the mountains like in a dream

Credit: “dream” by Luigi Alesi is licensed under CC BY-NC 2.0 via Flikr.

Poof! The internet, TV, radio, cellphones, print and all other marketing tools have vanished in a flash. No modern media exists. How then does a company get the word out about its products?

I suppose that in our imaginary world a company would have to get people to share its products–at least verbally through conversation with another. The more target customers who receive word about a company’s products, the more sales a company receives.

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How I think: Thursday, June 2, 2016

Rubix cubes floating across outer space

synapsis” by Leo Grübler is licensed under CC BY-ND 2.0

Questions are a window into the mind. Here are my questions today:

  1. What is perceived as more valuable: a 28 page PDF with tutorials or a 100 page PDF with tutorials?

    • Bob Bly says that electronically delivered books need to have 10x more information than physical books to get the same price point.
    • The trend is for copy to be short.
  2. When will email be dead and what will replace it?

  3. What can finance teach marketing?

    • Where do financial concepts overlap with marketing concepts?
    • Could finance and marketing be two sides of the same coin?
  4. Is rel=me transitive on Google, Yahoo and Bing?

    • What will the future use of rel=me be?
    • When will there be a rel=me for companies so that our B2B marketing databases can do things like connect to all of its related domains?
  5. How does my environment influence me?

    • What triggers are influencing me?
    • How do I encourage others to give me feedback? I tried this survey.

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“The most important competitive differentiator in b-to-b is the customer experience,” –Megan Heuer, Vice President, Research of SiriusDecisions.

{Drop the mic. Exit stage left.} Megan Heuer’s quote says it all.

Yesterday, on May 26, 2016, SiriusDecisions presented a research report, “2016 B-to-B Customer Experience Study,” during its 2016 B2B Marketing Conference / Summit shared some areas for improvement for B2B Marketers. The finding I especially relate to is:

Aleksander Nowak and I experienced the need to provide post-sale support on the front lines of our reputation management company that we started in 2012. Alek and I had daily involvement in the sales, marketing, operations and support roles of the company. I personally responded to 200 to 400 support tickets per day for two years; the customers must be satisfied!

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Companies are bands of people

Stick figure drawing of a team of employees.

The team” by Edwin van Geelen  is licensed under CC BY-NC-ND 2.0

Companies are not things; they are groups of people. This fact seems to be simultaneously well-known and lost on everybody. Perhaps this was more obvious in the days before modern brands when businesses were smaller. Now it is all too easy to think about companies in terms of their products, buildings or stock performance.

Yet products, buildings and stock performance do not a company make. These things are the result of the sum total of the labor of a company’s employees. Many companies forget this when they prioritize investment in new technology, real estate or other ‘things’ over employee happiness and productivity. I am not saying give everybody a Segway. What I am saying is instead of investing in a panacea like information technology, invest in “employee technology” by establishing a culture where employees take ownership of their roles as author Daren Martin explains. Once you begin to put this culture in place, bring your employees from all levels of the organization to the table and ask them what investments you should make.

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How to Subitize – See numbers in your head

Easily subitize by breaking numbers into pairs of three. 1,2,3 and 4,5,6 and 7,8,9 can be grouped together.

To subitize is to mentally count individual units of one. A quick way to subitize is to group numbers in three’s.

When I learned math as a child, I went straight to memorizing numerals. What I did not fully understand was what the numerals actually represent. This slowed down my math.

Determined to solve this problem, I figured out a system for counting that groups numbers 1 through 9 into chunks of three. This counting system is pictured above. It almost looks like braille and could be converted into raised bumps for the blind and visually impaired.

This system came to me in February 2016 as I was walking through my neighborhood and trying to count leaves on clovers or petals on flowers. It was hard to arrive at an accurate count after only glancing at the object. In fact, the dictionary definition of Subitize offers that the limit for humans to subitize is seven.

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What is marketing?

Define marketing: Marketing is creating business growth goals and taking action steps to achieve them.

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What is business?

A simple definition of “business” is the conversion of human energy into money and vice versa.

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A simple definition of math

If the first thing children learn in math is counting, then could the answer to the question “What is math?” be technology for counting?

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Map of DFW Fortune 500 Companies

At the time of writing, the Dallas-Fort Worth Metroplex is home to around 20 Fortune 500 companies. One of the reasons why I moved from San Diego (which has two Fortune 500 Companies) to Dallas was for the career/networking opportunities that large enterprises bring to a city.


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