When I was a sales rep at BQE Software in Torrance, CA, I cracked the code of how to calculate a realistic return on investment for the BillQuick Time & Billing software.
The ROI Calculator cut the sales cycle down by showing realistically how much cash a company was bleeding across 6 different expense factors. Bleeding that only BillQuick could put a stop to.
I think about this method as a loan for infinite advertising funds.
In my 2009 beta test, I was able to get 30+ people to pay $35 to cover setup costs. My total out-of-pocket expense to get started was $0, yet 30 of my ads were driving around the city.
The method is a re-invented “paid to drive” program. It tracks sales or leads from an ad on an affiliate’s car. There is a unique phone number on the ad – that is associated only with that affiliate. When prospects call the number, the system tags the incoming customer to the affiliate. Read the rest of this entry »
The vehicle affiliate ad pulled in over 200 inquiries on Craigslist in only 2 weeks. Which is remarkable, considering the person displaying the ad was to pay us $35 up front. They would be paid based on the sales the ad brought in.
Sales were tracked with a unique phone number.
Lunch today was with the inventor of the brain organizer iPhone app, Nicholas Mac Connell. We were talking about how imagination is more important than knowledge.
I use Nicholas’ product, the brain organizer, to capture my imagination while writing ads. When the many scattered ideas come into my head, I’m able to file them in the brain organizer. The product uses a very simple – yet very powerful categorization system. It gives me a high-level view of what’s going on in my imagination. Now, big ideas don’t get away.
I wrote the copy, designed the layout, and coded a large portion of CheatRX.com.
The website sells Cal Nutrascience’s product called CHEAT™. Thanks to Jack Herrera for shooting the videos. And to Max Payne in Egypt for building the backend code.
Below is a Google slide show of the site. You can go through the site by clicking the navigation buttons below.