The Engel Journal

David Engel, delivered via HTTP

Vehicle Affiliate Ad

Click this link to read the full vehicle affiliate ad I wrote in November 2008 for a campaign using my vehicle affiliate advertising business method.

The vehicle affiliate ad pulled in over 200 inquiries on Craigslist in only 2 weeks. Which is remarkable, considering the person displaying the ad was to pay us $35 up front. They would be paid based on the sales the ad brought in.

Sales were tracked with a unique phone number.

Fishing for “A” Candidates in a Digital Pond

Fishing for “A” Candidates in a Digital Pond was a small publication I wrote in November of 2008. It was supposed to be “a guide to recruiting top talent to your firm by having intriguing conversations over social networks and RSS.”

While some of the ideas are obsolete now, here are some interesting concepts that could tweaked to fit today’s digital landscape. Especially page 12.

Click here to read Fishing for “A” Candidates in a Digital Pond

RSS advertising feeds can be distributed through employees's facebook profiles

Imagination > Knowledge. Capture it.

Nicholas Mac Connell's Brain Organizer iPhone App is a great tool for organizing thoughtsLunch today was with the inventor of the brain organizer iPhone app, Nicholas Mac Connell. We were talking about how imagination is more important than knowledge.

I use Nicholas’ product, the brain organizer, to capture my imagination while writing ads. When the many scattered ideas come into my head, I’m able to file them in the brain organizer. The product uses a very simple – yet very powerful categorization system. It gives me a high-level view of what’s going on in my imagination. Now, big ideas don’t get away.

I wrote the copy, designed the layout, and coded a large portion of

The website sells Cal Nutrascience’s product called CHEAT™. Thanks to Jack Herrera for shooting the videos. And to Max Payne in Egypt for building the backend code.

Below is a Google slide show of the site. You can go through the site by clicking the navigation buttons below.

Challenge: Make an MLM look sexy

Too many multi-level marketing companies use the “Get filthy rich at home doing nothing” approach. For this creative challenge, I took a different approach. And decided to make the whole thing look like a job ad.

Click the picture below to see the full ad.

David Engel advertising portfolio - Make an MLM ad look credible

CHEAT can’t make you perfect

David Engel on stock photos: ‘I hate them.’

So, when I needed to find some witty material for a CHEAT ad, I posted an ad on Craigslist – encouraging local people to send in their pics. And, to my surprise, none other than Playgirl Cover model Julian Fantechi responded with a personal photo.

Creditors Before/After

Convince: People who are almost in bankruptcy
To: Talk to us about debt settlement
Because: Our experienced attorneys cut their debt in half.

Read the rest of this entry »

Energy Drink Game Changer

I wrote this ad when the company’s sponsored golfer was winning the PGA Tour. That explains the visor.

Escape the Rat Race

The company that makes this energy drink also offers an MLM business opportunity. This ad is for young professionals who are dissatisfied with the corporate rat race.

Persuading CEOs to talk

While at BillQuick software, I co-wrote the first report book. It turned out to be a very persuasive marketing piece.

Read the rest of this entry »


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