The Engel Journal

Personal opinions of Eisaiah Engel, a product marketer in Dallas, TX.

Category: The David Engel Experience

How I think: Thursday, June 2, 2016

Rubix cubes floating across outer space

synapsis” by Leo Grübler is licensed under CC BY-ND 2.0

Questions are a window into the mind. Here are my questions today:

  1. What is perceived as more valuable: a 28 page PDF with tutorials or a 100 page PDF with tutorials?

    • Bob Bly says that electronically delivered books need to have 10x more information than physical books to get the same price point.
    • The trend is for copy to be short.
  2. When will email be dead and what will replace it?

  3. What can finance teach marketing?

    • Where do financial concepts overlap with marketing concepts?
    • Could finance and marketing be two sides of the same coin?
  4. Is rel=me transitive on Google, Yahoo and Bing?

    • What will the future use of rel=me be?
    • When will there be a rel=me for companies so that our B2B marketing databases can do things like connect PG.com to all of its related domains?
  5. How does my environment influence me?

    • What triggers are influencing me?
    • How do I encourage others to give me feedback? I tried this survey.

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I’m speaking at Dreamforce 2014

This will be my first Dreamforce. I hear that it’s an epic event. I am very honored to one of the speakers.

If you are going to be there, be sure to look me up. I will be speaking Monday and Wednesday around 12 o’clock at the Marriott. My speech will be on the “Top 10 Adoption Tips for Small Business Success.”

I’ll be sharing the stage with two amazing speakers: Damian Mogavero, CEO of Avero, and Melissa Botelho, Senior Success Manager at Salesforce.

InsightSquared is recommending our session here: http://www.insightsquared.com/df14/#ufh-i-28073152-meet-the-speakers-behind-the-sessions. It was very nice of them to give me some attention.

Salesforce tells me that the session is going to be recorded and posted on YouTube later. If you’re interested in seeing how Review Concierge uses Salesforce, be sure to check around November/December on Salesforce’s YouTube channel.

I’ve been dieting and running 4 miles a day so I can look good and be in my best shape by the time I get to Dreamforce. Hopefully all that hard work will pay off. Just kidding. Wish me luck!

I wish you all great success with Salesforce.

David Engel and Dan Johnson learning about computers
Photo: How we really use Salesforce at Review Concierge.

A theory on the commercial viability of creative works

In the middle of two circles representing the esoteric and the plebian

Some people say, “You’ve got to be totally out of the box to do something that’s successful.” Others believe in doing something that people already know.

Both sides have a point.

For a creative work to be commercially successful, it should be unique. That uniqueness is represented by the Esoteric circle above; see how it’s in left field.

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What is need score 0?

Need Score 0 is the place where the soul merges with the infinite. It’s where there are no more needs, where all is complete.

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Nail the first draft, you creative director… you

Creative people don’t like being told what to do. They don’t like their work criticized. They’re typically iconoclasts, which is why they sought a career as a designer (copywriter, or whatever) in the first place.

That said, it’s still possible to nail the first draft without making them totally hate you.

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2010

In early 2010, I wrote a blog post called 2010:A Renaissance in Persuasion. I announced that I was on a journey to find better ways of advertising. I wrote, “perhaps [my findings] will be unlike anything we have called advertising before.” That is exactly what happened with Company Data Trees.

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Why do people keep logging into sites like Facebook?

Social Media Websites
Many people are charting their life experiences on websites like Facebook, MySpace and Twitter.

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Reference Check Your College Study Group

When college programs rely heavily on group work, choosing a group can make or break the learning experience. Many students choose groups blindly, facing the nightmarish possibility of getting stuck with… slackers!

If I were a professor, I’d announce on the first day of class that everyone will be working in groups… and they should pick group members like they’re hiring for a job. Group rosters would be due the following week.

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Decision Dyad

Sitting face-to-face in a dyad

David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after–decision.


David: Tell me what a decision is.

Greg: A decision is a mental, strategic move, in order to avoid some future consequence.

David: Thank you. Tell me what a decision is not.

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Advertisers, Don’t Get Fenced Out

Traumatized customers erect fences

February 1, 2010. I woke up as my friend shouted, “Oh my God. They stole everything.”

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