The Engel Journal

Personal blog of Eisaiah Engel, a product manager/marketer in Dallas.

Category: Data

How 6 mCommerce sites changed since Black Friday 2010

How have mobile commerce websites changed since 2010?

How 6 mobile websites have traveled through time. Image: Jordandemuth

Black Friday 2010 brought e-commerce sales of $648 million (Comscore). In 2016, that figure rose to $3.34 billion (Adobe), a 415% increase. Mobile has played an increasing role on Black Friday. It accounted for 36% of this year’s online sales.

Back in 2010, I was impressed when a retailer had a mobile website. I led a study with Luth Research that revealed only 22.8% of top retailers had them.

I kept some screenshots from my 2010 study. I have put them side-by-side with screenshots from today. Oh, how mobile commerce has changed!

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A 1 star review is OK – sometimes

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Credit: Ryan McGuire

If you walked by my office in 2015, chances are you would overhear me saying, “It is ok, doctor, that you have this 1 bad review—”

Perfect 5 star ratings are not believable. Now, I have proof! Thanks to Nick Kolenda in What I Learned from Analyzing 12 Million Customer Reviews.

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Map of DFW Fortune 500 Companies

At the time of writing, the Dallas-Fort Worth Metroplex is home to around 20 Fortune 500 companies. One of the reasons why I moved from San Diego (which has two Fortune 500 Companies) to Dallas was for the career/networking opportunities that large enterprises bring to a city.

 

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List of Metro Areas and their Area Codes

For all of you out there who are dying to get your hands on a list of area codes by metro area, look no further than this Google Fusion Table.

I compiled this dataset for some interesting research that I’m doing. Hopefully it will save you some time with your research.

Here is the CSV version in case the Fusion Table goes down: Metro Areas and Area Codes.

Skyline Panama City

CSV List of SIC Codes

For those of you needing a comma separated list of SIC codes in a csv file, here you go!

Download a comma-separated file of SIC Codes

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OpenAPIMasher Spec

B2B Marketing Blunder #2

A stock & custom promotional display catalog arrives in David’s mailbox. But, David’s in interactive advertising and will never need to buy those products. They could have figured that out by crawling engeljournal.com, which they already had on file.

Now, David will have to discard that catalog. It’s sad to see a tree die in vain.

B2B Marketing Blunder #1

I’ve decided to start compiling all the stupid mistakes that B2B marketers/sales people make because of bad data. Here’s #1:

List of 5,000 Random Domains

Here is a list of 5,000 random domains. You can use this if you’re doing any sort of research where you need a random sample of domains. At this time, there are approximately 119,832,805 domains with extensions on in this list (“the population”). If I calculated the margin of error (“confidence interval”) correctly, this sample size represents a 1.819% margin of error for the given population.

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