The Engel Journal

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Tag: brain organizer

Open Ended Problem Solving with the Brain Organizer

A powerful technique for open ended, creative problem solving involves representing your goal as an object. Surround it with questions. Attach actions to the questions. You can also put a “delta” symbol in front of the questions, to stimulate change actions.

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Prospect Theory eMindset Explained

The Prospect Theory eMindset is a one page summary of Prospect Theory–chunked into simple facts, questions, and visualizations.View Prospect Theory eMindsetInformation is presented in parallel. Readers can jump around in whatever way “fits” their brain best. Many discover this is a faster way to learn than reading sentence by sentence.

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New Articles about Hiring

Check out these articles I just wrote to read through the B.S. on resumes. There’s a way to identify real talent before you even talk to a candidate.

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Imagination > Knowledge. Capture it.

Nicholas Mac Connell's Brain Organizer iPhone App is a great tool for organizing thoughtsLunch today was with the inventor of the brain organizer iPhone app, Nicholas Mac Connell. We were talking about how imagination is more important than knowledge.

I use Nicholas’ product, the brain organizer, to capture my imagination while writing ads. When the many scattered ideas come into my head, I’m able to file them in the brain organizer. The product uses a very simple – yet very powerful categorization system. It gives me a high-level view of what’s going on in my imagination. Now, big ideas don’t get away.

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