The Engel Journal

David Engel, delivered via HTTP

Mobile Mini-Stories

Between January and April 2012, Dan Flanegan and I collaborated on a series of educational mini-stories for mobile advertising. The problem at the time that was that media salespeople had to sell mobile advertising, but many didn’t know much about it.

The goal was to give media salespeople knowledge that they could assimilate & use immediately after reading each story.

Read the rest of this entry »

Infographic: Retail App Revolution

Here is an infographic that I creative directed for Mobile+Positive in June of 2012. Designer was Mark Leggett. Luth Research contributed much of the data.

Major-Retailers-Apps-Infographic1

Read the rest of this entry »

Domain Keychains

This video describes the circular design concept for the domain keychain search engine we invented in 2010.

Read the rest of this entry »

TRIM+P

In the world of data mining, computers are known as Robots. TRIM+P (see definition #4) arose from the need to explain the complicated functions that Mobile+Positive performed in a simple fashion.

The idea that Alek and I had was demonstrate the benefits of Mobile+Positive through story. This actually how I met Mark Leggett. I searched the web through and through for someone who not only designed the style that I wanted, but also had a great sense of humor.

We started with a background for our Twitter page. TRIM+P needed a setting, a place where the user could picture him doing all the data mining and crunching for Mobile+Positive…

Mobile+Positive Robot Big

Read the rest of this entry »

Mobile Positive

Mobile+Positive was designed to help ad salespeople predict which companies needed to purchase mobile advertising media. The benefit to the salesperson would be spending less time with lookers–and more time with buyers.

mobile positive home
Read the rest of this entry »

T-E-N-S Number

The TENS Number stands for Tree Electronic Numbering System.

T-E-N-S-Number

The TENS Number is a 10 digit number designed to identify a company. What made it different than a DUNS number is the TENS number could be looked up by any of a company’s domains.

Read the rest of this entry »

Mobile Intelligence Report

In June 2010, we finished the mobile intelligence report.

It was a sales tool for my mobile agency. We were building mobile websites, and we needed to show marketers that their current websites didn’t look so good on mobile. Hence, the need to hire us!

Read the rest of this entry »

Press Pass

Designed in the summer of 2010, Press Pass was a mobile news syndication service. We designed it to build an email subscriber base for our ad agency. I served as creative director & copywriter on the project. Jed Bridges did the design.

press-pass-design-screenshot

Read the rest of this entry »

R.E.S.T. Method for Responding to Reviews

Today I published a one sheet that I’m proud of. It covers how a business can respond to negative reviews online.

In this one sheet, I introduce an acronym, R.E.S.T. It reminds you to be relaxed, empathetic, specific and trustworthy when responding to a bad review online. Special thanks to Logan Lidster for contributing your insights about how to respond to a review and to Nicholas MacConnell for encouraging me to develop an acronym.

What I like most about this piece is that so many complicated lessons have been boiled down into a single sheet of paper that’s understandable and catchy. I guess all those years of brain training are paying off, huh Nic?

[raw]Negative Reviews: The 4 elements of a good response(function() { var scribd = document.createElement(“script”); scribd.type = “text/javascript”; scribd.async = true; scribd.src = “http://www.scribd.com/javascripts/embed_code/inject.js”; var s = document.getElementsByTagName(“script”)[0]; s.parentNode.insertBefore(scribd, s); })();[/raw]

I also created a slideshow for the R.E.S.T. method. Hosted by Slideshare.

[raw]

[/raw]

Mobile Marketing Association Roundtable Dinner

I’m heading out to the MMA’s Round Table dinner in San Diego right now. These are some questions that Michael Becker, the Managing Director of the MMA, North America, sent before the event for the group to answer. I’m turning it in last minute, but here is my homework:

1. Messaging can take many forms from simple SMS to push notifications and many other forms, so how should marketers prioritize their efforts and build effective mobile engagement strategies?

Start with mobile search. For most marketers, it’s the least expensive and most data-rich place to get your feet wet. I would recommend making a list of questions that customers are typing into Google about your product. Then, choose the top 3 that they are likely searching for on mobile. Build mobile ad words campaigns around that. You’ll get a ton of data that you can use to learn more about your mobile customer, and it doesn’t have to be expensive.

Read the rest of this entry »

Follow

Get every new post delivered to your Inbox.