Engagement–not clicks–is what matters most in mobile marketing. In June of 2012, we designed a high-engagement mobile ad unit for pharmaceutical advertisers. It’s called the “Ask Your Doctor” ad unit.
Go ahead and give it a try: http://engeljournal.com/ask-doctor-ad-unit/example.htm
Pharmaceutical advertisers are always telling the public to ask the doctor about their drugs. Many already publish questions that the ad network can copy and paste to setup the campaign.