The Engel Journal

David Engel, delivered via HTTP

Ask Your Doctor – Ad Unit

Engagement–not clicks–is what matters most in mobile marketing. In June of 2012, we designed a high-engagement mobile ad unit for pharmaceutical advertisers. It’s called the “Ask Your Doctor” ad unit.

Go ahead and give it a try: http://engeljournal.com/ask-doctor-ad-unit/example.htm

Pharmaceutical advertisers are always telling the public to ask the doctor about their drugs. Many already publish questions that the ad network can copy and paste to setup the campaign.

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Inside Mobile+Positive

Since we already had a Robot Inside, we wanted to give people a glimpse into the other things that were going Inside of Mobile+Positive.

The home page of inside.mobilepositive.com featured simple, free lists.
Inside Mobile+Positive

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Mobile Mini-Stories

Between January and April 2012, Dan Flanegan and I collaborated on a series of educational mini-stories for mobile advertising. The problem at the time that was that media salespeople had to sell mobile advertising, but many didn’t know much about it.

The goal was to give media salespeople knowledge that they could assimilate & use immediately after reading each story.

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Infographic: Retail App Revolution

Here is an infographic that I creative directed for Mobile+Positive in June of 2012. Designer was Mark Leggett. Luth Research contributed much of the data.

Major-Retailers-Apps-Infographic1

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Domain Keychains

This video describes the circular design concept for the domain keychain search engine we invented in 2010.

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TRIM+P

In the world of data mining, computers are known as Robots. TRIM+P (see definition #4) arose from the need to explain the complicated functions that Mobile+Positive performed in a simple fashion.

The idea that Alek and I had was demonstrate the benefits of Mobile+Positive through story. This actually how I met Mark Leggett. I searched the web through and through for someone who not only designed the style that I wanted, but also had a great sense of humor.

We started with a background for our Twitter page. TRIM+P needed a setting, a place where the user could picture him doing all the data mining and crunching for Mobile+Positive…

Mobile+Positive Robot Big

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Mobile Positive

Mobile+Positive was designed to help ad salespeople predict which companies needed to purchase mobile advertising media. The benefit to the salesperson would be spending less time with lookers–and more time with buyers.

mobile positive home
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T-E-N-S Number

The TENS Number stands for Tree Electronic Numbering System.

T-E-N-S-Number

The TENS Number is a 10 digit number designed to identify a company. What made it different than a DUNS number is the TENS number could be looked up by any of a company’s domains.

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Mobile Intelligence Report

In June 2010, we finished the mobile intelligence report.

It was a sales tool for my mobile agency. We were building mobile websites, and we needed to show marketers that their current websites didn’t look so good on mobile. Hence, the need to hire us!

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Press Pass

Designed in the summer of 2010, Press Pass was a mobile news syndication service. We designed it to build an email subscriber base for our ad agency. I served as creative director & copywriter on the project. Jed Bridges did the design.

press-pass-design-screenshot

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