Too many multi-level marketing companies use the “Get filthy rich at home doing nothing” approach. For this creative challenge, I took a different approach. And decided to make the whole thing look like a job ad.
So, when I needed to find some witty material for a CHEAT™ ad, I posted an ad on Craigslist – encouraging local people to send in their pics. And, to my surprise, none other than Playgirl Cover model Julian Fantechi responded with a personal photo.