The Engel Journal

David Engel, delivered via HTTP

Challenge: Make an MLM look sexy

Too many multi-level marketing companies use the “Get filthy rich at home doing nothing” approach. For this creative challenge, I took a different approach. And decided to make the whole thing look like a job ad.

Click the picture below to see the full ad.

David Engel advertising portfolio - Make an MLM ad look credible

CHEAT can’t make you perfect

David Engel on stock photos: ‘I hate them.’

So, when I needed to find some witty material for a CHEAT ad, I posted an ad on Craigslist – encouraging local people to send in their pics. And, to my surprise, none other than Playgirl Cover model Julian Fantechi responded with a personal photo.

Creditors Before/After

Convince: People who are almost in bankruptcy
To: Talk to us about debt settlement
Because: Our experienced attorneys cut their debt in half.

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Energy Drink Game Changer

I wrote this ad when the company’s sponsored golfer was winning the PGA Tour. That explains the visor.

Escape the Rat Race

The company that makes this energy drink also offers an MLM business opportunity. This ad is for young professionals who are dissatisfied with the corporate rat race.

Persuading CEOs to talk

While at BillQuick software, I co-wrote the first report book. It turned out to be a very persuasive marketing piece.

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