The Engel Journal

David Engel, delivered via HTTP

Category: B2B Marketing Blunders

B2B Marketing Blunder #2

A stock & custom promotional display catalog arrives in David’s mailbox. But, David’s in interactive advertising and will never need to buy those products. They could have figured that out by crawling engeljournal.com, which they already had on file.

Now, David will have to discard that catalog. It’s sad to see a tree die in vain.

B2B Marketing Blunder #1

I’ve decided to start compiling all the stupid mistakes that B2B marketers/sales people make because of bad data. Here’s #1:

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