Here is one trick that will immediately increase your response rates: make your emails look like they’re coming from a detail-oriented person.
These three elements will help you pull it off:
- Make the email come from the same IP of the email domain (this will eliminate “sent on behalf of” disclosure that many email programs make)
- Suggest a specific call to action, like an appointment
- Embed your compliance statements in the signature and footer.
When you incorporate these three elements into your emails, people will be much more likely to respond. Here is an example of an email that got an 8% company level response rate off a list of over 1,200 people at pharmaceutical companies: